DESIGN FEATURES OF INTERNET PROJECTS FOR SALES AND PROMOTION ON BUILDING MATERIALS MARKET
https://doi.org/10.26518/2071-7296-2017-3(55)-45-57
Abstract
Nowadays there is a need in automating the process of interaction of the organization with the consumer. Internet space allows attaining gooed results applying different e-commerce models, the correct choice of model and the way of realization will lead to good indexes in the end. It’s important to remember, that e-commerce project lifecycle unites not only activities for designing and integration existing systems, but also different techniques of digital marketing, that optimize promotion goods on the market. Design features of internet projects examined by the example of the real company.
About the Authors
E. S. Marchenko
FGBOU VO Siberian State Automobile and Highway Academy
Russian Federation
Russian Federation
Marchenko Elena Sergeevna – student PIB-13I1
(644080, Omsk, Mira Ave., 5)
O. S. Safin
FGBOU VO Siberian State Automobile and Highway Academy
Russian Federation
Russian Federation
Safin Oleg Sergeevich – student PIB-13I1
(644080, Omsk, Mira Ave., 5)
L. A. Ostrinskaya
FGBOU VO Siberian State Automobile and Highway Academy
Russian Federation
Russian Federation
Ostrinskaya Lyubov Ivanovna – Head of the Department “Applied Informatics in Economics”
(644080, Omsk, Mira Ave., 5)
References
1. Ostrinskaja, L.I., Kolosova, K.V. Informacionnaja podderzhka malogo i srednego biznesa po sozdaniju investicionnyh proektov [Informational support of small and medium-sized businesses for the creation of investment projects]. Materialy regional’nogo mezhvuzovskogo seminara kafedr Sibirskogo regiona «Innovacionnoe razvitie informacionno-kommunikacionnyh tehnologij » [Materials of the regional interuniversity seminar of departments of the Siberian region « Innovative Development of Information and Communication Technologies»]. 2011, pp. 32-37.
2. Chaffey, D. E-business and E-commerce Management: Strategy, Implementation, and Practice, Prentice Hall, 2011, 798 p.
3. Ostrinskaja, L.I., Doroboljuk, T.B. Osnovy jelektronnogo biznesa [Fundamentals of electronic business]. Publishing house, SibADI, Omsk, 2006,195 p.
4. Sajt o zarabotke v internete [Website about earnings on the Internet]. Available at: http:// zarablegko.ru/zarabotok-na-saite/svoj-internetmagazin/
5. Ultersuite. Available at: http://www.ultersuite.ru/articles/shopmake/
6. Federal’nyj zakon Rossijskoj Federacii ot 27 ijulja 2006 g. № 152-FZ «O promyshlennoj politike v Rossijskoj Federacii» [On Industrial Policy in the Russian Federation of July 27, 2006, No. 152-FZ « About personal data »]. Access mode: http://garant.ru/42538/
7. Web-technologies. Available at: https:// htmlweb.ru/analiz/seo/kontekst_reklama.php http://zarablegko.ru/zarabotok-na-saite/svoj-internetmagazin/
8. PR-CY. Available at: http://pr-cy.ru/lib/ reklama/Internet-marketing/
9. Ostrinskaja, L.I., Isakov E.A. Social’no-jekonomicheskie problemy razvitija jelektronnoj kommercii v Omskom regione [Socio-economic problems of the development of electronic commerce in the Omsk region]. Materialy mezhdunarodnoj nauchno-prakticheskoj konferencii «Dorozhno-transportnyj kompleks, jekonomika, jekologija, stroitel’stvo i arhitektura» [Materials of the International Scientific and Practical Conference «Road-transport complex, economy, ecology, construction and architecture»]. Omsk, 2003, no. 3, pp. 212-214.
Review
For citations:
Marchenko E.S., Safin O.S., Ostrinskaya L.A. DESIGN FEATURES OF INTERNET PROJECTS FOR SALES AND PROMOTION ON BUILDING MATERIALS MARKET. The Russian Automobile and Highway Industry Journal. 2017;(3(55)):160-168. (In Russ.) https://doi.org/10.26518/2071-7296-2017-3(55)-45-57
Views:
860
Email this article 